Mike has spent the last five years working in areas such as web strategy, social media, mobile and online marketing – fundamentally, though, he is a creative type who is interested in how technology can be made invisible to deliver beautiful and compelling content.
He regularly speaks and give workshops about social media, mobile technologies and new business models. His first book Managing and Growing a Cultural Heritage Web Presence was published in April 2011. It focuses on digital strategy, particularly in the museum, library and archive sectors.
In March 2012 Mike delivered the inaugural Bath Digital Festival - a collection of events celebrating the place of digital technology in all our lives, and the considerable impact that Bath has on the digital sector.
During 2011, Mike wrote a unit for the University of Leicester Digital Heritage MA, and is a regular contributor to the museum online scene. He sits on the Museums Computer Group committee, and blogs regularly
From 2007-2011, Mike was a Digital Strategist at Eduserv, a not-for-profit IT company. He worked closely with government, HE and museums, providing strategic and creative input into their web output.
From 2000-2007 Mike was Head of Web for the National Museum of Science and Industry, UK, which comprises three national museums: the Science Museum in London, Media Museum in Bradford and Railway Museum in York. During this time he created and developed the online presence, growing the team and virtual visits ten-fold. Other highlights include:
- Concept and project development of Launchball, one of the most successful museum interactive games ever launched, and winner of SXSW 2008 “Best of Show”
- Delivery of the new Science Museum website redevelopment, including a 3-year, NMSI-wide Content Management project
- Concept, project management and delivery of Ingenious, a £1.4m project to digitise 30,000 images from across NMSI
- Concept, project management and delivery of The Dana Centre web presence, a site to support the Science Museum’s centre of the same name
Prior to 2000, Mike worked for Waterstone’s Online.
Mike runs a local web group called Bathcamp which now has around 400 members. He also co-organised The Big M, the first conference of its kind held in the area. This saw more than 200 delegates travelling from around the world to the event.